After more than 25 years of Fashion Industry experience working across many areas of the fashion industry from apparel design, fashion buying & sourcing to brand and product development  I founded The Design Directive to help and advise those wanting to break into the fashion industry and learn how to do things the 'right' way. I work with retail brands and businesses who want to expand and grow by delivering industry know-how and expertise and strategies for success.

I now also offer a fully comprehensive online course in Fashion Buying & Merchandising.